B2B Marketing is in the midst of a Digital boom. How far can your company run with it now?
With advances in technology and the internet, consumers are no longer willing to be patient and spend a long time waiting for response,...
How to optimize digital marketing and promotions for closing Q4 in this year and plan for 2015?
Many marketers in Hong Kong have experienced digital marketing such as campaigns on social networks, set-up own-brand websites and...
A customer insight became an added brand value to consumers. See a world-class award-winning case o
Nivea Sun Kids launched their sunblock products for kids in 2014 with an app to help parents track their kids while they are playing at...
Turning Ugly to Beauty. A clever marketing idea using a social cause. Smart insights on how to add
Intermarché, a French supermarket chain, launched a campaign of “Inglorious Fruits and Vegetables”. The campaign generated 24% more...
Creative use of location-based marketing. Can local brands do this too?
"Surprise" is one of the most effective ways to get a message across, and this can be achieved today using "Location-based" marketing...
